Real estate, in bold

FINDYOURFRONT

We sell homes like editors run a cover story — big, deliberate, and impossible to scroll past. No fluff, no filler, just the best listings in the Valley.

$1,795,000

4222 N 43rd Street

NEW LISTINGS WEEKLY✦SOLD OVER ASK✦AGENCY-GRADE MARKETING✦97% LIST-TO-SALE✦PHOENIX METRO✦NEW LISTINGS WEEKLY✦SOLD OVER ASK✦AGENCY-GRADE MARKETING✦97% LIST-TO-SALE✦PHOENIX METRO✦

THE INDEX

Current listings — Phoenix Metro

01
4222 N 43rd Street
Cover home
Arcadia — 4 bd · 4 ba · 3,940 sqft
$1,795,000
02
77 Oakridge Lane
Price drop
Scottsdale — 5 bd · 4 ba · 4,150 sqft
$2,590,000
03
720 Elm Court
Just listed
Tempe — 3 bd · 2 ba · 2,100 sqft
$995,000
04
2101 E Weldon Avenue
Open house
Chandler — 3 bd · 3 ba · 2,120 sqft
$775,000

312

Homes sold

18d

Avg. days on market

$214M

Volume closed

1.4M

Listing views

The studio

WE RUN HOMES LIKE COVER STORIES

HOMEFRONT is a boutique brokerage that treats every listing like a headline. We combine aggressive marketing, sharp pricing, and a photographer's eye to make Phoenix homes stand out in a crowded feed. Founded by Dashell Cole after a decade in ad creative, the firm brings agency-grade storytelling to the business of real estate.

Dashell Cole — Broker / Founder

A
Editorial marketing
Every home gets a photographer, a copywriter, and a launch plan built to stop the scroll.
B
Sharp pricing
We price to sell, not to sit — backed by live comps, not wishful thinking.
C
Negotiation
A decade of ad-agency deal-making pointed straight at getting you the number.